See Applied Electronics' Live Avid Workflow Demo With New RED EPIC-W 8K Camera at SIM Technology Showcase 2017


Mississauga, Ontario – January 2, 2017 – Applied Electronics, Canada’s leading provider of integrated media solutions and professional audio visual, broadcast, post production, and data management technology, will be exhibiting at the 12th Annual SIM Technology Showcase – a popular industry event showcasing cameras, lenses, sound, grip and lighting, post-production gear and workflow systems, to be held on January 19th at Sim Digital’s flagship office in Toronto.


Teaming up with Avid and RED Digital Cinema, Applied Electronics will be demonstrating a streamlined media workflow which takes video content live from a RED EPIC-W 8K professional digital cinema camera into an Avid MediaCentral Platform, and then onto Avid Interplay, with an Avid NEXIS Pro showing the user interface.

Thu, January 19, 2017
3:00 PM – 7:00 PM EST
SIM Group Toronto
1 Atlantic Ave Suite 110
Toronto, Ontario M6K 3E7

The SIM Technology Showcase provides members of the production and post-production communities with a unique opportunity to examine innovative new products, witness leading-edge technology demonstrations and find out from the experts how these new tools and workflows can benefit their businesses. The highlight of this year's showcase is going to be the exclusive VR Sound and HDR demos provided by the brightest talent from the SIM family of companies.


About RED Digital Cinema

RED Digital Cinema is a leading manufacturer of professional digital cameras and accessories. In 2006, RED began a revolution with the 4K RED ONE digital cinema camera. By 2008, RED released the DSMC (Digital Stills and Motion Camera) system that allowed the same camera to be used on features like the "The Hobbit” trilogy and “The Martian”, Emmy-winning shows like "House of Cards”, and magazine covers such as "Vogue" and "Harper's Bazaar”. The cameras of RED’s DSMC2 line - RED RAVEN™, SCARLETW, RED EPIC-W, and WEAPON - combine compact and lightweight design, modularity, superior image quality, and cutting edge performance - including up to 8K resolution. For more info, visit:

About Avid

Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films, to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.



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