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Applied Electronics' Susan Stechly Accepts 2023 GPA Board Appointment

February 24, 2023

GPA’s Board of Directors is key in driving everything from GPA and our shareholder business growth, to exploiting our globally innovation advantage, to embracing regional diversity and culture.

In 2023, in alignment with our commitment to leveraging the unparalleled executive leadership diversity we have to draw upon to help steer our future path and priorities, GPA’s Board will welcome three new Directors.

“The GPA Board is a foundational element to GPA’s success. These are not only highly qualified industry thought leaders with a responsibility to guide the GPA organization, but also represent the broader CEOs of all GPA business units in ensuring the global GPA B.V. corporate entity is building infrastructure, services and best practices that serve their interests and needs.”
Byron Tarry, CEO of GPA.

Our new Board members for 2023 are three incredibly qualified individuals:

Magnus Krabbe

Vice President and Co-Owner of GPA Sweden joins the Board for 2023 for three years. With almost 30 years’ experience in the industry, Magnus brings a wealth of operational knowledge to the Board.

Sue Stechly

Vice President of Operations and Co-Owner for GPA Canada will also join the GPA Board. Sue brings decades of leadership experience with operational governance and strategic planning to the Board.

David Lesch

Returning to the Board, David Lesch, CEO of GPA Czech Republic & Poland has played an active role in GPA for nearly a decade and will bring his experience and knowledge of the organization to the Board. David returning to the Board in 2023 for a new three-year term having already served once from 2017 – 2020.  He also served on the GPA Leadership Committee for the last two years.

We also welcome Jeff Stoebner as Chairman of the Board. As Chairman of GPA Jeff will be ensuring GPA continues to develop, innovate and strengthen as an organization, enabling us to consistently deploy and support UC technology solutions to enterprise customers in all corners of the globe.

“As newly appointed Chairman of GPA, I’m looking forward to working closely with the Board of Directors, the CEO’s of our shareholder business units and the global team to build the best delivery engine for our global customers, allowing those organizations to get the best return on their audio-visual and UC collaboration investments. During my tenure as Chairman I will be driving global awareness around GPA’s value proposition ensuring that organizations know there is an audio-visual & UC organization that can support them in 50 countries around the world.”
Jeff Stoebner, Chairman of GPA and CEO of GPA United States


GPA helps global enterprise organizations to think global, and act global, as they strive to create workplace that delivers an engaged workforce. Our goal is to inspire employees with collaboration tools and environments to share their knowledge and ideas, work together to perform at their best. With over 4,800 specialized AV/UC staff in 150+ cities, we deliver simple, scalable, and standardized collaboration technology solutions and services, driving business velocity and ultimately competitive market advantage for our customers. GPA represent specialization in collaboration, a true global footprint, yet the localized operational infrastructure and cultural awareness critical to local stakeholder adoption and business impact. To learn more about GPA, visit


Applied Electronics is Canada’s leading provider of integrated media technology solutions and professional audio visual, broadcast and media storage technology. Providing specialized services including technical consultation, sales, system design, supply, integration, programming, and after-sale support, Applied Electronics has the resources and expertise to support projects of any scale.

Founded in 1958, Applied Electronics maintains strong relationships with industry-leading technology manufacturers and has extensive experience to deliver innovative solutions to improve workflows, communication and collaboration for companies with media integration requirements. Applied Electronics is headquartered in Toronto, Ontario with regional operations in Ottawa, Montréal, Calgary, Edmonton, and Vancouver.

As the Canadian deployment team of the global audio visual and unified communications technology deployment giant, GPA, Applied Electronics is well positioned and equipped to help global enterprise organizations think global, and act global, as they strive to create safe workplaces that deliver an engaged workforce. With almost 4000 specialized AV/UC staff in 50+ countries, GPA delivers simple, scalable, and standardized collaboration technology solutions and services to drive business velocity and competitive market advantage for our customers.

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