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Sony Pro Bravia BZ40L Series: Durability, Clarity, and Confidence for Every Professional Setting

August 1, 2025

The Sony Pro Bravia BZ40L Series isn’t just another commercial display, it’s a long-term investment in reliability, performance, and peace of mind. Backed by an industry-leading 5-year advanced exchange warranty, Sony ensures maximum uptime for mission-critical applications. In the rare event of a failure, the unit is replaced—not just repaired—minimizing disruptions and safeguarding your operation.

One of the most striking visual features of the BZ40L series is its 47% Haze Matte Black panel, engineered to dramatically reduce glare and reflections in high ambient light environments. Whether it’s a sunlit showroom, a bright corporate lobby, or a classroom with overhead lighting, the high-haze coating enhances readability and maintains true color reproduction without washing out.

 Designed for 24/7 operation, the BZ40L delivers up to 700 nits of brightness, powered by Sony’s advanced XR cognitive processor for intelligent upscaling, motion clarity, and accurate color. Sizes range from 55” to 85”, all featuring Pro Mode for customizable deployment, AirPlay and Chromecast support, and seamless VESA mounting.

 With both the toughness of a 5-year exchange warranty and the visual precision of a 47% haze matte finish, the BZ40L Series is a standout solution for professionals who demand more from their display technology. Clarity, coverage, and confidence—Sony’s BZ40L Series delivers all three.

Superlative picture quality. Made for professionals.

Engineered to perform flawlessly in demanding retail, corporate and educational environments, BRAVIA BZ40L Series is the truly professional display. It’s packed with Sony innovation – including latest Deep Black Non-Glare technology – for impressively bright, high-contrast 4K HDR images with sumptuous colours and exquisite detail. Pro-friendly features simplify integration, easy operation and seamless content sharing in today’s connected AV environments. And with generous customisation options, BRAVIA BZ40L is the premium LED display that fits right in with your business needs.


Deep Black Non-Glare Coating: clarity and contrast, even in bright lighting

Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Featured exclusively on BRAVIA BZ40L, Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Deep Black Non-Glare Coating: how does it work?

How Anti Glare works technology diagramHow Low reflection works technology diagram

Anti-Glare

  • A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.

Low Reflection

  • A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.

Exquisite images that always stand out

Available in screen sizes from 55”-85”, BRAVIA BZ40L Series grabs your audience’s attention with extremely high 700 nit screen brightness for punchy, high-impact visuals that are always seen clearly. Advanced Sony picture processing technologies ensure your content looks its very best. The panel’s extra-wide viewing angle ensures that everyone in the room can enjoy clear, bright images wherever they’re positioned.

  • Richer, more natural colour
    • Sony’s power-packed 4K HDR Processor X1 and TRILUMINOS Pro technology faithfully reproduces a phenomenal range of rich, true-to-life colours.
  • Finer detail
    • 4K X-Reality PRO processing upscales pictures closer to true 4K quality. Images are sharpened and refined in real time, revealing extra detail from lower-resolution picture sources.
  • Smoother movement
    • Motionflow XR ensures smoother, more natural reproduction of rapidly-moving on-screen images.

Professionally designed for flexible installation

The sleek, minimal design of BRAVIA BZ40L Series brings impeccable style to any business environment. The display’s elegant lines are further enhanced by practical touches for seamless integration in retail stores, colleges and corporate workspaces.

BRAVIA comes supplied with a Wall-Mount Adjuster, giving extra flexibility for mounting the display centrally in portrait or landscape orientation. Signal connections, networking and other interfaces are conveniently side mounted for easy installation and access when the display’s in portrait position.

The Sony logo is discreetly positioned on the edge of the display’s bezel – with nothing distracting your audience from immersive images.

Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space. The display can also be tilted at an angle for even greater flexibility.


Robust Usability

The BRAVIA 40L Series contains a host of useful functions for business, such as purpose driven applications and setting customization to make daily work more efficient.

Round the clock reliability

  • Business never sleeps: BRAVIA is engineered for dependable 24/7 operation in the most challenging corporate and commercial environments.

Special settings for professional use

  • Pro Settings mode makes doing business even easier, allowing you to customise BRAVIA settings and operating modes to suit the demands of corporate or retail environments. Disable input or remote control functions, schedule on/off times, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Get great pictures fast

  • Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

Easy multi-screen setup

  • Configuring multiple screens for large display applications is easier than ever. The Multi Display Setting (MDS) app helps you create stunning video walls with multiple BRAVIA displays ‘tiled’ together.

Easy integration

  • BRAVIA BZ40L Series is made for today’s connected world. There’s seamless support for today’s leading automation and control platforms, while open APIs simplify integration with other vendor solutions.

AV Solutions Alliance Partners

  • We work closely with other leading companies to add even more value to our innovative AV products, with innovative solutions for networking, device management and automation.

Large 32GB internal storage

  • The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. BRAVIA BZ40L doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage.

Signage made simple

  • Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been simpler. Built-in support for HTML5 makes it easy to display interactive signage content on BRAVIA without the need for a dedicated set-top box, media player or PC. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos when a USB stick memory is slipped into BRAVIA. It’s that simple.

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